
Ahmad Samour
Solutions Architect | Founder of AMPLIFY IT
Microsoft business applications architect with more than 11 years of delivery in Europe and the Gulf region.
Webinar
Why AI initiatives stall, shown through three anonymised cases, with a simple way to see which pattern your organisation is in.
12:00 – 12:45 CET
Online
12:00-12:45 CET
Free
About This Event
Most organisations that struggle with AI are not short of tools or enthusiasm. They tend to get stuck in one of three ways. Some move fast without governance, and the first data incident shuts everything down. Some govern so carefully that nothing ever reaches the people who would use it. And some build solid solutions on processes that were never worth automating, so the costs grow while the returns stay out of sight.
In this session we walk through each pattern using an anonymised case from real projects: what it looked like from the inside, the early signs that were missed, and what turned it around. A short live poll lets you place your own organisation, and the discussion follows where the room is.
You leave with the AMPLIFY IT AI Adoption Diagnostic, a one-page self-assessment you can use with your team straight away.
Who It’s For
Operations, IT and transformation leads, and anyone responsible for making AI useful in a mid-size or large organisation. No technical background needed.
Programme
Welcome and the three failure patterns
A short introduction to the three ways AI initiatives tend to get stuck.
Case one: speed without governance
An organisation that moved fast without governance, and how the first data incident shut everything down.
Case two: governance without movement
An organisation that governed so carefully that nothing reached the people who would use it.
Case three: good technology, wrong processes
Solid solutions built on processes that were never worth automating, where costs grew while the returns stayed out of sight.
Live poll: where is your organisation?
A short live poll to place your own organisation in one of the three patterns.
Questions and discussion
Open discussion that follows where the room is.
Close
Wrap-up. You leave with the AMPLIFY IT AI Adoption Diagnostic, a one-page self-assessment for your team.
Speakers

Ahmad Samour
Solutions Architect | Founder of AMPLIFY IT
Microsoft business applications architect with more than 11 years of delivery in Europe and the Gulf region.
Practical Details
Date and time
12:00 – 12:45 CET
What to bring
One AI initiative from your organisation in mind, whether it is planned, running or stalled.
Price
Free
Places are limited, so register early
Group size
Open online session
So everyone gets hands-on help
Can’t make it?
Join the next date
Leave your email on the events page

Get Started
We can run it privately for your organisation, on your own processes and data.
© 2026 AMPLIFY IT. All rights reserved.