Solution
Marketing Automation
Events, publications, and client communications are investments, but without a system connecting that activity to your pipeline, marketing stays a cost centre. We implement Dynamics 365 Customer Insights to connect your marketing efforts directly to business development. Every email opened, event attended, and page visited builds a profile that helps your team identify opportunities earlier and have better conversations.
Solution
Marketing Automation
Events, publications, and client communications are investments, but without a system connecting that activity to your pipeline, marketing stays a cost centre. We implement Dynamics 365 Customer Insights to connect your marketing efforts directly to business development. Every email opened, event attended, and page visited builds a profile that helps your team identify opportunities earlier and have better conversations.
WHY MARKETING AUTOMATION
Why Workflow Orchestration
The Foundation of Pipeline Generation
Marketing effort without measurement is guesswork. When engagement data connects to your CRM, your commercial team knows who’s interested before they have to ask.
Marketing Connected to Sales
Engagement data flows into the same CRM your team uses for business development. A partner walking into a meeting knows the prospect downloaded your guide last week.
Marketing Connected to Sales
Engagement data flows into the same CRM your team uses for business development. A partner walking into a meeting knows the prospect downloaded your guide last week.
Automated Follow-Up
After an event or publication, follow-up sequences run automatically, tailored by what each contact did, not a generic email to the full list.
Automated Follow-Up
After an event or publication, follow-up sequences run automatically, tailored by what each contact did, not a generic email to the full list.
Prospect Prioritisation
Lead scoring tracks engagement across channels. Your team focuses on the contacts showing active interest instead of working through a cold list.
Prospect Prioritisation
Lead scoring tracks engagement across channels. Your team focuses on the contacts showing active interest instead of working through a cold list.
Capabilities
What This Looks Like in Practice
The building blocks behind every marketing automation implementation we deliver.
Unified Contact Profiles
Website visits, email engagement, event attendance, and CRM data combine into a single profile for every contact. Your firm sees the full picture.
Unified Contact Profiles
Website visits, email engagement, event attendance, and CRM data combine into a single profile for every contact. Your firm sees the full picture.
Customer Journeys
Multi-step sequences triggered by behaviour, a prospect downloads a guide, receives a follow-up, gets invited to a related event, and is flagged for outreach if engagement continues.
Customer Journeys
Multi-step sequences triggered by behaviour, a prospect downloads a guide, receives a follow-up, gets invited to a related event, and is flagged for outreach if engagement continues.
Lead Scoring
Contacts are scored based on engagement level. High-scoring leads surface to business development automatically so your team focuses on the warmest opportunities.
Lead Scoring
Contacts are scored based on engagement level. High-scoring leads surface to business development automatically so your team focuses on the warmest opportunities.
Segmentation
Target communications by industry, service interest, engagement level, or any criteria you define. Contacts receive relevant content, not everything you publish.
Segmentation
Target communications by industry, service interest, engagement level, or any criteria you define. Contacts receive relevant content, not everything you publish.
Event Management
Registration, reminders, attendance tracking, and post-event follow-up sequences, all managed within the same platform.
Event Management
Registration, reminders, attendance tracking, and post-event follow-up sequences, all managed within the same platform.
GDPR Compliance
Consent management, preference centres, and unsubscribe handling are built in. Compliant by design, not retrofitted.
GDPR Compliance
Consent management, preference centres, and unsubscribe handling are built in. Compliant by design, not retrofitted.
our Process
We Understand Your Challenges
Automate Processes Centralize Information
We connect your ERP, CRM, and operational tools using Microsoft Power Platform—giving everyone visibility into what's real.
01
Discovery Call
We listen to your operational challenges, identify where the biggest friction sits, and assess whether there’s a fit. No pitch deck — just an honest conversation.
01
Discovery Call
We listen to your operational challenges, identify where the biggest friction sits, and assess whether there’s a fit. No pitch deck — just an honest conversation.
02
Process Review & Scoping
We map the specific workflows causing the most pain, define what automation looks like, and deliver a fixed-price scope with clear deliverables and timeline.
02
Process Review & Scoping
We map the specific workflows causing the most pain, define what automation looks like, and deliver a fixed-price scope with clear deliverables and timeline.
03
Proof of Concept
Before committing to a full engagement, you see a working prototype built on your actual process. You evaluate it, give feedback, and decide whether to proceed.
03
Proof of Concept
Before committing to a full engagement, you see a working prototype built on your actual process. You evaluate it, give feedback, and decide whether to proceed.
04
Build & Deliver
We build the full solution, train your team, and hand over documentation. Your team owns the result — no ongoing dependency on us to keep it running.
04
Build & Deliver
We build the full solution, train your team, and hand over documentation. Your team owns the result — no ongoing dependency on us to keep it running.
05
Training & Ongoing Maintenance
We provide training for your super users, and keep maintaining and extending your solution.
05
Training & Ongoing Maintenance
We provide training for your super users, and keep maintaining and extending your solution.
Technology
Built on Microsoft Power Platform
We leverage Microsoft's enterprise-grade platform for workflow automation. This means seamless integration with your existing Microsoft tools and a platform your team can maintain.
Native integration with Microsoft 365
Enterprise security and compliance
Low-code platform your team can evolve
Hundreds of pre-built connectors
FAQ
Frequently Asked Questions
Everything you need to know about working with us.
Still have questions? We're here to help.
How is AMPLIFY IT different from a standard IT consultancy?
We don’t implement marketing platforms in isolation. We connect your marketing automation directly to your CRM so engagement data drives business development, not just campaign metrics.
How do you structure project costs? Do you only work on a fixed-price basis?
Can AMPLIFY IT still add value if our processes are not standardized and undocumented?
What kind of ROI can we realistically expect?
How is AMPLIFY IT different from a standard IT consultancy?
We don’t implement marketing platforms in isolation. We connect your marketing automation directly to your CRM so engagement data drives business development, not just campaign metrics.
How do you structure project costs? Do you only work on a fixed-price basis?
Can AMPLIFY IT still add value if our processes are not standardized and undocumented?
What kind of ROI can we realistically expect?
How is AMPLIFY IT different from a standard IT consultancy?
We don’t implement marketing platforms in isolation. We connect your marketing automation directly to your CRM so engagement data drives business development, not just campaign metrics.
How do you structure project costs? Do you only work on a fixed-price basis?
Can AMPLIFY IT still add value if our processes are not standardized and undocumented?
What kind of ROI can we realistically expect?
Get Started
Ready to Transform Your Business Operations?
Schedule a consultation to discuss how AMPLIFY IT can accelerate your digital transformation journey with measurable results.
Get Started
Ready to Transform Your Business Operations?
Schedule a consultation to discuss how AMPLIFY IT can accelerate your digital transformation journey with measurable results.
Get Started
Ready to Transform Your Business Operations?
Schedule a consultation to discuss how AMPLIFY IT can accelerate your digital transformation journey with measurable results.